Source: Competitor Group
Dallas, TX – June 3, 2009 – Competitor Group, organizers of the Rock ‘n’ Roll Marathon Series, and the Dallas White Rock Marathon have announced a multi-year partnership agreement to host an annual spring half marathon. The Rock ‘n’ Roll Dallas Half Marathon is set for Sunday, March 14, 2010 and is expected to draw between 12,000 and 15,000 runners.
“This partnership enables the Rock ‘n’ Roll Marathon Series to continue rolling out additional events in key markets,” said Peter Englehart, CEO of the Competitor Group. “The Dallas White Rock Marathon shares our commitment to provide runners with an outstanding experience, which was an important consideration when we began forming this multi-year agreement. The March timing for a stand alone half marathon works perfectly with our national event schedule.”
Dallas joins the existing Rock ‘n’ Roll markets of Arizona, Nashville, San Diego, Seattle, Chicago, Virginia Beach, San Jose, San Antonio and Las Vegas. The half marathon will be the tenth event in the national series of musically themed marathons and half-marathons, including live bands, cheerleaders and themed water stations at each mile along the course.
“Dallas welcomes the opportunity to host the Rock ‘n’ Roll Half Marathon,” said Phillip Jones, President and CEO, Dallas Convention & Visitors Bureau. “Over the years Dallas has built an impressive resume as a host city of marquee sporting events including another world-class race, the Dallas White Rock Marathon. The Rock ‘n’ Roll Half Marathon will introduce visitors from around the world to Dallas’ amazing accommodations, 13 entertainment districts and distinct dining as well as the largest urban arts district in the nation and the best shopping in the Southwest.”
Registration for the Dallas event is open on the Rock ‘n’ Roll Marathon Series website http://runrocknroll.competitor.com/dallas <http://runrocknroll.competitor.com/dallas> . The first 500 runners to register online will receive a special entry fee of $50. The half marathon registration fee is $85 through November 30.
Race weekend will begin at the Dallas Convention Center with a two-day Health & Fitness Expo where all participants must go to pick up their race packets. The expo will also feature more than one hundred running and fitness retailers, exhibits and interactive clinics.
“For 40 runnings, the Dallas White Rock Marathon has been an exciting tradition for the city of Dallas. The Rock ‘n’ Roll Dallas Half Marathon is another opportunity to encourage health and fitness in our community,” said Marcus Grunewald, executive race director for the Dallas White Rock Marathon. “We’re also thrilled that Texas Scottish Rite Hospital for Children, which is the primary beneficiary of the Dallas White Rock Marathon, will benefit from the Dallas Rock ‘n’ Roll Half Marathon as well.”
The Texas Scottish Rite Hospital for Children (TSRHC) will remain the primary beneficiary of the half marathon. The partnership with the Competitor Group continues to provide support for TSRHC to continue providing the highest quality medical care to Texas children.
“Texas Scottish Rite Hospital for Children has been the primary beneficiary of the Dallas White Rock Marathon for 12 years,” said Bob Walker, executive vice president and administrator of Texas Scottish Rite Hospital for Children. “It is great to be able to integrate the Rock “n’ Roll Half Marathon into the Dallas running community, offering one more way to keep the community healthy and fit and ultimately benefiting the patients at the hospital.”
The Rock ‘n’ Roll Marathon revolutionized the running industry in 1998 when it combined entertainment with running. Live bands playing music at every mile along the course are interspersed with themed water stations and high school cheerleading squads providing motivation to the finish line. With charity partners raising over $200 million at the events to date, the Rock ‘n’ Roll series has become one the most successful charity fundraising events in the world.
Keeping with the rock ‘n’ roll theme, Dallas runners will be treated to a post-race concert after the event. All participants and volunteers receive free entry to the concert with their race number. Past acts at other Rock ‘n’ Roll series events include SEAL, INXS, Journey, Chris Isaak, Goo Goo Dolls and the B-52s.
Registration for the Dallas event is expected to open within the next week on the Rock ‘n’ Roll Marathon Series website www.runrockandroll.com .
About the Rock ‘n’ Roll Marathon Series
Produced by Competitor Group, the Rock ‘n’ Roll Marathon series, launched 12 years ago in San Diego, is known for lining race routes with cheerleaders, live bands and themed water stations which provide inspiration for runners along the course. The annual event original Rock ‘n’ Roll Marathon in San Diego is still recognized for its record inaugural race that brought 15,771 participants across the finish line.
Today, the Rock ‘n’ Roll Marathon Series has spread to ten cities nationwide, creating the first national series of marathons and half-marathons, which annually attract more than 200,000 participants. The races are considered sports tourism destinations, with more than half of the participants arriving from outside the host city. Event weekend kicks off with a two-day Health & Fitness Expo, where all participants must pick up their bib number and race packet. Over 100 exhibitors feature free samples, the latest in running gear and sports apparel and interactive clinics. For more information, please visit www.competitor.com <http://www.competitor.com/>
About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is a portfolio company of Falconhead Capital and comprised of the following brands: Competitor Magazine, Triathlete Magazine, Inside Triathlon, VeloNews, the Rock ‘n’ Roll Marathon Series, Muddy Buddy and VeloPress. CGI owns and operates 26 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of approximately 1 million and plans to launch an endurance community web presence under competitor.com in Q2 2009. Further information about Competitor and its media properties can be found at www.competitor.com <http://www.competitor.com/> .