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Somnio Running Launches New Line Of Customizable Running Shoes

  • By Sean McKeon
  • Published Jun. 24, 2009

Source:  Denny, inc.

Santa Cruz, CA – May 15, 2009 – Santa Cruz-based Somnio Running announced today its
new line of customizable running shoes that will be sold exclusively in specialty running
stores nationwide on June 1, 2009.  Breaking new ground in the running shoe industry,
Somnio shoes feature an adjustable component system that creates a custom-fit to
match each runner’s unique biomechanics.

Founded on the premise that shoes should adapt to the runner, not the other way
around, Somnio shoes can adapt to (or correct) the particular alignment, arch and
cushioning needs of each runner’s foot.  Developed at the prestigious Boulder Center
for Sports Medicine, the new line will consist of 3 base models for men and women, and
12 adjustable inserts that can be combined to create over 648 different shoes.

“Every runner is different, and we believe that every pair of running shoes should be
different,” explained Somnio founder Sean Sullivan. “So we built a platform for making
that possible. Our exclusive system of almost infinite shoes and limitless possibilities was
developed in the nation’s leading sports medicine lab, and then tested and refined
there on real runners.”

Before founding Somnio, Sean Sullivan was head of product development for top
brands like The North Face, Pearl Izumi and Specialized bikes where he helped launch
the bike company’s Body Geometry line of customized bike shoes.  An avid runner all
his life, Sean immediately saw a need for customization in the running shoe industry.  He
enlisted the help of Dr. Andy Pruitt in the human performance lab at the Boulder Center
for Sports Medicine to create the Somnio system and a patented fitting tool that
evaluates a runner’s foot to determine the correct prescription of inserts needed.

“The Boulder Center for Sports Medicine played a key role in the development and
testing of Somnio running shoes,” said Sullivan. “Dr. Pruitt’s knowledge of both treating
and preventing running injuries led to the concept of adapting the shoe to each
runner’s biomechanics.”

Because fit and configuration are the most important parts of the Somnio system, the
line will only be sold by trained Somnio fit professionals in specialty running stores.
Somnio dealers across the country will have access to Somnio’s biomechanics training
programs to be held at the Boulder Center for Sports Medicine in Boulder, CO
throughout the year.  For a complete list of stores, visit the Somnio Running website at
www.SomnioRunning.com.S

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