Source: Blue Heron Communications
WICHITA, Kan. (July 6, 2009)—Scott Henrikson, Sr. Vice President Americas’ Sales for The Coleman Company, Inc., is taking on one of America’s most grueling outdoor challenges—a 100-mile ultramarathon across Colorado high country—to help bring awareness to Camp Mak-A-Dream, a special camp for children, young adults and families affected by cancer.
Henrikson will represent Coleman and Camp Mak-A-Dream in the Leadville (Colo.) 100 Trail Ultramarathon, August 22-23.
“At Coleman, we’ve always known that spending time in the outdoors benefits body, mind and spirit, and we recognize a compelling purpose for connecting kids and families outdoors at a camp such as Mak-A-Dream,” Henrikson said. “I’m especially motivated to reach out to kids and families who may be in desperate circumstances and give them a chance to share in the uplifting experiences that happen in the outdoors.”
Camp Mak-A-Dream is a medically supervised, cost-free Montana experience where the outdoors, activities and friendships offer life-changing escapes. Since opening in 1995, the facility has hosted thousands of campers and provides a safe, supportive environment for having fun, making memories and life-long friendships, connecting with others who understand the things they’re going through, and most importantly, feel ‘normal.’
Coleman recently announced a charitable giving and awareness campaign to benefit the camp, operated by the nonprofit Children’s Oncology Camp Foundation. “We hope that everyone who understands the power of spending time outdoors will join us in supporting this cause,” Henrikson said. Learn more at www.coleman.com/campdream.
“The Leadville 100 features a high-altitude course ranging from 9,200 to 12,620 feet in elevation. Less than half the racers complete the course within the 30-hour time limit. It’s going to be torture but it’s nothing compared to dealing with cancer. I’m hoping that we can help make a difference for a cause that we at Coleman are very passionate about,” added Henrikson, an accomplished marathoner and triathlete.
Martin E. Franklin, Chairman and CEO of Jarden Corporation, Coleman’s parent company, will join Henrikson in the run to bring awareness to Camp Mak-A-Dream.
Franklin, also a veteran distance runner, said, “Races like this are great equalizers. It doesn’t matter who you are, what you do for a living, male or female, young or old, it’s all about just getting through it. In some ways, it’s symbolic of cancer itself. We’re honored to take it on as a challenge in the name of Camp Mak-A-Dream.”
Bios of both athletes are posted at www.coleman.com/campdream.
Camp Mak-A-Dream is 65 miles east of Missoula, Mont. Facilitated by healthcare professionals, experienced staff and enthusiastic volunteers, campers enjoy hiking, horseback riding, fishing, swimming, making s’mores around the campfire, gazing up at the stars—all the things that healthy kids do at normal camps. Because for these campers, everyday life is often anything but normal.
The camp includes four modern cabins, an 11,000-square-foot lodge, an art studio, health center, maintenance building, pool, hot tub, archery range and ropes course. Operations depend primarily on individual donations, memorial contributions, corporate gifts and fund raising events.
As an international leader in the innovation and marketing of outdoor products, The Coleman Company Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman® and Exponent® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail firstname.lastname@example.org for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail email@example.com. Note to Media: News releases and images are available upon request or can be downloaded at www.coleman.com/newsroom.
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.