In a Competitor.com exclusive, Brooks Sports has announced it has signed a multi-year sponsorship deal with three-time Ironman World Champion Chrissie Wellington. The sponsorship agreement serves as a strategic move aimed towards building Brooks’ presence in the triathlon community. Despite not having a formal deal in place in past years, Wellington has been loyal to the brand and has worn a Brooks’ racing flat in all three of her Ironman World Championship victories.
See the complete press release from Brooks Sports below:
Brooks Sports, Inc., the only company in the world that offers footwear, apparel, and accessories exclusively for the runner, announced today a multi-year partnership with Chrissie Wellington, world-renowned British triathlete and reigning Ironman Champion. With Brooks as her official performance running shoe brand, Wellington joins an elite group of accomplished runners and athletes in the Brooks family.
“I am so honored and excited to officially join the Brooks team,” said Wellington, 32, who has chosen to run in Brooks’ T6 Racer for the past three years. “Brooks is a highly respected brand and a favorite among pro competitors.”
Shortly after turning professional, Wellington, originally from the UK, won her first World Ironman Championship in 2007. She went on again to win in both 2008 and 2009, when she also set a new women’s world course record of 8 hours, 54:02 minutes. Later that year, she was named the Sunday Times Sportswoman of The Year.
“With that trademark smile she flashes even after finishing a grueling race, Chrissie Wellington embodies the strength, passion, and drive to succeed that we look for in brand partners,” said Jim Weber, president and CEO of Brooks. “We’re pleased to welcome her and proud to have such an inspirational athlete representing our brand.”
Wellington is the first triathlete to join Brooks’ strategic group of professional athletes. Included in this tight yet varied group of accomplished runners are the Hansons-Brooks Original Distance Project, which sent member Brian Sell to the 2008 Olympics in the Men’s Marathon, and renowned ultra and trail runner Scott Jurek. Jurek is the seven-time Western States Endurance Run Champion and Course Record Holder and the two-time Badwater Ultramarathon Champion and Course Record Holder.