Sony to Sponsor the Rock ‘n’ Roll Marathon Series

New Sony “Walkman W Series” Becomes Official Digital Music Player of National Running Series

The Competitor Group (CGI) announced that the Sony W Series Walkman® MP3 Player will become the Official Digital Music Player of the Rock ‘n’ Roll Marathon Series.

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“With its electrifying combination of music and fitness, the Rock ‘n’ Roll Marathon Series is an ideal match for the new Walkman W-Series,” said Mike Kahn, director of the Mobile Music business for Sony. “Featuring a unique wire-free design, our new MP3 player frees both your workout and your music from the bounds of cumbersome wires, making it an ideal companion for runners and athletes of all ages.”

The new Sony Walkman W Series features a convenient lightweight, wire-free and wearable design, and with 2 GB of maximum capacity can hold approximately 470 songs.  Further, the MP3 player is water resistant, allowing it to be used in all kinds of weather, and also features a handy quick-charge option. With just three minutes of charging time, the player can run for about 90 minutes, providing plenty of music for a workout.

“We are proud to partner with Sony in connecting runners with music, which is the true essence of the Rock ‘n’ Roll Series,” said John Smith, Senior Vice-President of CGI.

The Rock ‘n’ Roll Marathon Series provides an enjoyable running experience for participants and spectators featuring live, local bands playing at every mile along the race course. With fourteen running event across the nation, it is the largest and most widely attended marathon series in the world.  Event weekend kicks off with a two-day Health & Fitness Expo and concludes with a finish line festival as participants celebrate with their families and friends at a headliner concert. 

Sony will launch its sponsorship at the Rock ‘n’ Roll San Diego Marathon & ½ Marathon on Sunday, June 6; a sold-out race with 30,000 entrants and a new finish line at SeaWorld. With an integrated marketing campaign, Sony will reach runners through an interactive mobile experience at the Health & Fitness Expo and finish line festival. Sony also will have digital presence online at competitor.com and runrocknroll.com.

About The Sony Walkman W Series

The Sony W Series Walkman was designed to give exercise and fitness enthusiasts a convenient, wire-free and affordable solution for enjoying their music during a workout.  This product is currently available for about $59 at www.sonystyle.com as well as Sony Style retail outlets and authorized retailers nationwide.  For more information on the W series Walkman and other Sony products and announcements, please visit www.sony.com/news.

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