The acquisitions immediately accelerate CGI’s presence and momentum in two large Midwest markets, broaden its database, while strengthening its event portfolio and operational expertise. Both events attracted nearly 4,000 finishers in 2009 and include a two-person relay, along with scenic courses that highlights each city’s riverfront and downtown neighborhoods.
“This deal is consistent with our strategy of organic growth complemented with acquisitions that strengthen our competitive position,” said Peter Englehart, CEO of CGI. “We’ve studied both the Columbus and Pittsburgh markets for quite some time and for numerous reasons, they each had a lot of appeal for us as a growth opportunity. Both half marathons work well from a timing perspective with our schedule of rolling out additional national events.”
Doug Grout, Executive Race Director for the two events, will join CGI as the Vice-President of Midwest operations establishing a Columbus office. Both races will take place as scheduled in 2010, with the Spirit of Columbus set for August 28 and the Spirit of Pittsburgh set for November 7.
“Doug brings a wealth of experience and knowledge that will be instrumental in building a flexible and mobile operations team,” added Englehart. “There are no plans at this time to convert the events into the Rock ‘n’ Roll Marathon Series, the races will remain the same for 2010 and 2011 plans are still in the works.”
“I am excited to be joining the Competitor Group, one of the most innovative companies in the endurance sports industry,” said Grout. “I’m looking forward to working with the CGI event team to continue to provide a great running experience.”