BMW to sponsor Berlin; Rome gets IAAF Gold Label.
Written by: David Monti
(c) 2010 Race Results Weekly, all rights reserved. Used with permission.
On the heels of Boston Marathon organizers announcing yesterday that their 2011 race had sold out in about eight hours, organizers of two of Europe’s most prominent marathons also announced good news.
SCC-Running revealed in a press conference today in Berlin that the German car manufacturer BMW would become the new title sponsor of the Berlin Marathon for the next three years, replacing retailer real,-. Berlin’s mayor, Klaus Wowereit, joined SCC-Running’s Ruediger Otto, and BMW’s marketing chief Manfred Bräunl to make the announcement. The race, which had 34,027 finishers in 2010, will now be called the BMW Berlin Marathon.
“The enthusiasm for this sport is very large; over 16 million Germans run regularly,” Bräunl commented. He also said that runners valued both maximum power output and efficiency, just like BMW.
Registration for next year’s BMW Berlin Marathon is already open at http://www.berlin-marathon.com. The race is one of the five commercial races of the World Marathon Majors and is an IAAF Gold Label event.
Meanwhile in Italy, the Maratona di Roma, the country’s largest marathon with over 11,000 finishers in 2010, has been awarded the IAAF’s Gold Label certification for their 2011 race, the only race in Italy of any distance to have earned the IAAF’s highest certification level. In fact, the race is just one of 15 marathons in the world to achieve the Gold Label.
“The news has had an exciting impact on the running scene here, and it goes without saying that registrations had a boost,” said Max Monteforte, who manages the elite athletes for the event. He added: “It is the first time ever for an Italian running event.”
The five basic requirements for achieving Gold Label status are as follows: participation of high-level professional athletes, both men and women, coming from at least five different nations; performance of professional athletes with times under 2:10:30 (men) and 2:28.00 (women); promotional campaigns carried out at the international level; race broadcast in at least five foreign countries; accurate organization (timing, scoring, course certification, etc.) allowing for a regular and smooth race. The Maratona di Roma has met all 21 of the IAAF’s specific criteria.
The 2010 Maratona di Roma will take place on Sunday, March 20. Registration is available at http://www.maratonadiroma.it.