New $4 Million Charity Challenge At L.A. Marathon

  • By Duncan Larkin
  • Published Jan. 7, 2011

Actor Edward Norton is spearheading the new, aggressive challenge.

According to a recent press release, officials of the Honda L.A. Marathon have recently announced an “aggressive charity fundraising campaign.” The organizers hope the campaign will raise $4 million. A new Web site, Crowdrise, is being used for the campaign.

“Crowdrise is all about giving people the right tools to raise money for their favorite cause in a new, fun and compelling way,” said Web site founder and well-known actor, Edward Norton. “The Honda LA Marathon is an event that truly connects the entire city, and it has the potential to be an incredible fundraising force as well.  We are thrilled to be on board this year to help unite the entire LA Marathon running community.”

If the campaign is a success, it will double charity proceeds collected in the 2010 edition of the race.

Using incentive prizes, Crowdrise taps the power of social networking “creat[ing] a fun and captivating environment for fundraising.”

Any runner can create a fundraising Web page, reaching out to family and friends for donations in a matter of minutes.

For More: PR News Wire

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Duncan Larkin

Duncan Larkin

Duncan Larkin is the news editor at and a freelance journalist who’s been covering the sport of running for over five years. He’s run 2:32 in the marathon and won the Himalayan 100-Mile Stage Race in 2007. His first running book, RUN SIMPLE, was released last July.

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