New $4 Million Charity Challenge At L.A. Marathon

Actor Edward Norton is spearheading the new, aggressive challenge.

According to a recent press release, officials of the Honda L.A. Marathon have recently announced an “aggressive charity fundraising campaign.” The organizers hope the campaign will raise $4 million. A new Web site, Crowdrise, is being used for the campaign.

“Crowdrise is all about giving people the right tools to raise money for their favorite cause in a new, fun and compelling way,” said Web site founder and well-known actor, Edward Norton. “The Honda LA Marathon is an event that truly connects the entire city, and it has the potential to be an incredible fundraising force as well. ¬†We are thrilled to be on board this year to help unite the entire LA Marathon running community.”

If the campaign is a success, it will double charity proceeds collected in the 2010 edition of the race.

Using incentive prizes, Crowdrise taps the power of social networking “creat[ing] a fun and captivating environment for fundraising.”

Any runner can create a fundraising Web page, reaching out to family and friends for donations in a matter of minutes.

For More: PR News Wire

Recent Stories