The footwear manufacturer has doubled its donation this year.
New Balance is again helping out Boston-area runners this winter. According to an article posted on Boston.com, the footwear manufacturer is renewing its partnership with the city’s Department of Conservation and Recreation (DCR) to fund the removal of snow along the 17 miles of Charles River basin pathways. The estimated costs last year to clear the snow were $10,000, according to city officials.
This year, New Balance is doubling that amount.
“With the extra money, the agency has been able to invest in new snow-clearing equipment to ensure this work can be done well into the future,” said department spokeswoman Wendy Fox. “This is a wonderful partnership for DCR and the agency is very grateful to New Balance for their generosity.”
The shoe company intends to capitalize on its good deed, hosting wintertime events to interact with area athletes along the path.
Due to the proximity of the path to the Charles River, a limited amount of salting and sanding is occurring. Runners are urged to use caution.
For More: Boston.com