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GO! For a Cause Contributes $330K For Charity

  • By Duncan Larkin
  • Published Jun. 16, 2011
Photo: Running USA

Photo: Running USA

The not-for-profit program debuted last year.

From: Running USA

ST. LOUIS – (June 13, 2011) – GO! St. Louis, a local not-for-profit organization that specializes in providing fitness events and programs for the region on a year-round basis, has announced that the GO! For a Cause charity training program helped nine area charities raise $331,643 for their causes.

The program debuted in 2010 and was expanded in 2011 to include additional charities and opportunities for official partners to increase fundraising and visibility for their cause. Organizations participating in the 2011 program included, American Cancer Society’s DetermiNation program, The Mission Continues, The Living Well Foundation, Gateway to Hope, Living Water International, Autism Speaks, Leukemia & Lymphoma’s Team in Training, Youth Learning Center and Girls on the Run.

GO! For a Cause encourages non-profit organizations to recruit stakeholders to participate in the annual GO! St. Louis Marathon & Family Fitness Weekend, while raising donations for their charity. GO! St. Louis partners with charities by providing them the tools to implement the program, while promoting their participation through social media and traditional marketing.

“In only two years this program has experienced tremendous growth and it’s an initiative that will be expanded for the 2012 event,” said Nancy Lieberman, GO! St. Louis president. “As a local non-profit, GO! St. Louis understands the importance of partnering with other organizations to make our community a better place, while helping raise much-needed funds for important causes.”

In addition to the GO! For a Cause program, GO! St. Louis introduced a new initiative – Neighborhood Cheer Zones to encourage area neighborhood associations to support participants along the marathon course. Neighborhood Associations receive $1000 for participating, while the top voted neighborhood is awarded an additional $1000 for association projects. The Soulard Restoration Group’s pajama party theme received the top award in 2011. Among the neighborhood projects that will benefit from the donations are park improvements, community gardens, social events and school improvements.

The GO! St. Louis Marathon & Family Fitness Weekend is coming off its most successful year to-date, with more than 25,000 participants. It is the largest fitness event in Missouri and features one of the largest half-marathon fields in the United States.

GO! St. Louis, a local non-profit organization, encourages individuals and families in the St. Louis region to adopt a healthy and active lifestyle year round. The organization accomplishes this through community collaborations, school based programming and the creation of new and unique fitness events.

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Duncan Larkin

Duncan Larkin

Duncan Larkin is the news editor at Competitor.com and a freelance journalist who’s been covering the sport of running for over five years. He’s run 2:32 in the marathon and won the Himalayan 100-Mile Stage Race in 2007. His first running book, RUN SIMPLE, was released last July.

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