Singapore Marathon Lands Lucrative Sponsorship

The deal is worth nearly $8 million.

By David Monti

(c) 2011 Race Results Weekly, all rights reserved. Used with permission.

(02-Jun) — Organizers of the Standard Chartered Marathon Singapore announced today that they had landed a three-year sponsorship deal valued at S$9.75MM (USD 7.9MM) from title sponsor, Standard Chartered Bank. The Singapore Sports Council, which operates the event, said that the sponsorship renewal would extend through the 2013 edition of the race.

“After a very successful inaugural SCMS in 2010, we are delighted to announce our continued support for the event as title sponsor,” said Ray Ferguson, Standard Chartered regional chief executive officer for Singapore and Southeast Asia, in a statement. “The marathon has been a great platform for engaging all our stakeholders, and it resonates with what we stand for as an organisation: courage, a ‘can-do’ attitude, partnership, leading by example and the determination to ‘go the distance.’”

Last year’s event, which included a marathon, half-marathon and 10-K, attracted about 60,000 entrants, organizers said. Kenyans Kenneth Mungara (2:14:06) and Irene Jerotich (2:35:22) were the winners in steamy conditions, and each received S$65,000 (USD 52,780).

The 2011 Standard Chartered Marathon Singapore is scheduled for Sunday, December 4.

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