Unprecedented TV Coverage for USA Outdoors

Photo: Running USA

The multi-platform approach will give track and field fans seven hours of viewing.

From: Running USA

INDIANAPOLIS – The 2011 USA Outdoor Track & Field Championships – set for Eugene, Oregon on June 23-26 – will have more television exposure than ever before, thanks to a partnership with Universal Sports.

Two 90-minute broadcasts will air on Universal Sports on Saturday, June 25 and Sunday, June 26, in addition to the previously scheduled shows on ESPN2 and NBC. With the multi-platform approach, the championships will boast seven hours of television coverage.

“With the addition of Universal Sports to the championships we will be providing track and field fans with unprecedented coverage across multiple platforms, including broadcast television, cable and internet,” said USATF interim CEO Mike McNees. “This is an exciting enhancement for the USA Outdoor Championships”.

Universal Sports Television Network is available to more than 63 million U.S. homes in 51 markets, including New York, Los Angeles, Chicago, Dallas, Atlanta, Washington DC, Denver, San Diego and San Francisco. To find a Universal Sports channel in your area, visit universalsports.com.

“The USA Outdoor Championships is a perfect fit for our network and an ideal complement to our unrivaled coverage of track and field,” said David Sternberg, CEO of Universal Sports. “It will allow our viewers to follow many of the top U.S. athletes as they prepare for the 2011 World Championships and 2012 London Games.”

USA Outdoor Championships broadcast schedule (all times EST):
Friday, June 24
ESPN2 10:00pm – 12:00am
Saturday, June 25
Universal 3:00 – 4:30pm
NBC 5:00 – 6:00pm
Sunday, June 26
Universal 3:00 – 4:30pm
Universal 5:00 – 6:00pm

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