They do it for the tee shirt.
According to the Atlanta Journal Constitution’s Neal Boortz, cheaters at Atlanta’s Peachtree Road Race have been around since the race’s inception.
“On Monday, go watch the race from somewhere around Peachtree Battle Shopping Center,” he writes. “As the runners near the Peachtree-Peachtree Battle intersection, you will notice people getting out of their cars wearing running gear and sporting race numbers. They will brazenly join the throng and, of course, collect their T-shirt at the finish line.”
Boortz notes the cheating could be eliminated if organizers used microchips to weed out the cheaters. “If you didn’t cross both lines and finish in the required time — no T-shirt for you,” he writes.
The Peachtree Road Race is an annual 10K held on July 4. It is one of the largest 10Ks at the world with over 55,000 participants. The official race tee shirt is one of the most popular aspects of the race. T-shirts are supposed to be only available to runners who complete the race.
For More: AJC