Runners Awarded Jewelry Instead Of Medals

Photo: Running USA

Photo: Running USA

Finishers will receive a one-of-a-kind necklace.

From: Running USA

NEW YORK — ZOOMA Women’s Race Series has announced its partnership with Satya Jewelry. In lieu of a medal, the ZOOMA series provides finishers with a commemorative piece of jewelry, which will be provided by Satya Jewelry for the remainder of the 2011 race season.

The necklace features a flame, symbolizing internal fire, passion and will. A symbol of endurance and strength, it is meant to remind the recipients of the hard work and sense of accomplishment that went into training for and completing the race.

“Finishing a three or four month training program amid the chaos of a modern woman’s life is the real accomplishment,” said Brae Blackley, ZOOMA’s Founder and Executive Director. “Crossing the finish line and receiving an awesome piece of jewelry is just the icing on the cake.”

Personal details and touches are central to both ZOOMA and Satya Jewelry, which made for an organic partnership. ZOOMA limits races to no more than 5,000 entrants, which creates an intimate and personal atmosphere for runners. After the race, participants enjoy post-race parties with massages, wine, live music and celebration.

All Satya Jewelry pieces incorporate ancient symbols and sacred stones into the designs, providing the wearer with a personal connection to each piece. Satya Scainetti, Designer and Co-Founder of Satya Jewelry, hopes that ZOOMA runners will forge a similar connection to the commemorative piece she has created for them.

“Empowering women and being a part of their journey is one of the most rewarding things about being a designer,” said Scainetti, a runner and yogi. “I’m thrilled to honor the ZOOMA women with this piece.”

Two races remain this year – Saturday, October 22 at the Abbey Resort in Fontana, WI, outside Chicago and Milwaukee, and Saturday, November 26 at Chateau Elan Winery & Resort in Atlanta.

ZOOMA Women’s Race Series is a national series of women’s half-marathon races designed to deliver a social, supportive and celebratory experience that inspires women to live happier and healthier lives. More information is available at: www.zoomarun.com

Satya Jewelry, a New York-based jewelry brand, creates pieces that are as beautiful as they are meaningful. Satya Jewelry celebrates the adventures of lives lived fearlessly.

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