He will be the first elite athlete to wear their shoes at the NYC Marathon.
Written by: David Monti
(c) 2011 Race Results Weekly, all rights reserved. Used with permission.
Skechers, a Manhattan Beach, Calif., company which makes fitness and leisure footwear and apparel, has signed Olympic Marathon silver medallist Meb Keflezighi to an endorsement deal. The company said through a press release today that Keflezighi would endorse “fitness performance footwear and apparel in a worldwide multiple-medium marketing campaign.” The deal extends through August, 2012, so it would include the London Olympics and provide the company with global exposure if Keflezighi makes his third Olympic team.
“Skechers’ new performance shoes change the way I run for the better,” Keflezighi said through a statement. “I’ve been a heel strike runner my entire life, but I am now wearing SKECHERS to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment, and right now SKECHERS has the footwear I need to succeed. I’m excited to be partnering with this groundbreaking company.”
Keflezighi will wear Skechers shoes in the ING New York City Marathon on Sunday, November 6, a race he committed to last April. He would be the first elite athlete in that race, part of the prestigious World Marathon Majors series, to wear Skechers shoes. For most of his career, Keflezighi was primarily sponsored by Nike, the Beaverton, Ore., footwear and apparel company.
Keflezighi, 36, has a marathon personal best of 2:09:15, a mark he set when he won the ING New York City Marathon in 2009. He is the former USA 10,000m record holder (27:13.98), and has won multiple USA titles on the track, in cross country and on the roads. In 2004 at the Athens Olympics, he won the silver medal in the marathon.
Skechers is new to the running category, and is best known for their “Shape-Ups” shoes which purport to provide muscle toning through an unusual rocked sole. Their running shoes use “SmartShoe mid-foot strike technology,” the company said.
“Meb is a rock star in the running world and the fact that he trusts our revolutionary running product to carry him across the finish line is a huge win for our position in the performance arena,” said Skechers president Michael Greenberg. “As an Olympian and professional athlete, Meb brings real gravitas to Skechers performance footwear that will inspire runners around the world to experience our mid-foot strike technologies for themselves.”