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L.A. Marathon Promoting Selfless Running

  • By Duncan Larkin
  • Published Sep. 28, 2011
  • Updated Sep. 28, 2011 at 10:28 AM UTC
The Honda L.A. Marathon is encouraging runners to raise money for the cause of their choice. Photo: Honda L.A. Marathon

The Honda L.A. Marathon is encouraging runners to raise money for the cause of their choice. Photo: Honda L.A. Marathon

Tens of thousands will be running for something in March.

To some, running long distances can be a selfish-looking sport. After all, most races award finishers, who have dedicated countless hours in pursuit of solitary goals, flashy medals. But to the officials at the Honda L.A. Marathon, running is all about doing something for others.

At this year’s race, tens of thousands of runners will be running for something–be it fighting cancer, helping the oppressed of South Sudan, or some other  noble cause. According to a press release from race officials, the “I Run For Something” campaign  encourages runners to raise crowd-sourced donations through friends, family, and social networks. Their contributions can go to any qualified non-profit of their choice.

For the Honda L.A. Marathon, this means 70 official charities supporting critical environmental, community and health-related causes.

“We’re asking every runner to run for something – anything – that matters to you,” said marathon Chief Operating Officer Nick Curl. “Whether you can raise $11 or $5,000, there are so many great causes that you can support. We think if you’re passionate about what you’re running for, you’ll run faster and raise even more to help a worthy cause.”

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Duncan Larkin

Duncan Larkin

Duncan Larkin is the news editor at Competitor.com and a freelance journalist who’s been covering the sport of running for over five years. He’s run 2:32 in the marathon and won the Himalayan 100-Mile Stage Race in 2007. His first running book, RUN SIMPLE, was released last July.

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