One thing’s for certain: it’s rejoined the pace of health-coscious treats.
Written by: Sabrina Grotewold
A hot trend in the 1990s before falling out of vogue for several years, frozen yogurt’s rejoined the lead pack of health-conscious treats, thanks to the tart temptations and consumer-select toppings made popular by rapidly mushrooming chains like Red Mango and Pinkberry. Even triathlon champion and 2008 Olympian Matty “Boom Boom” Reed has jumped on the froyo express: He and wife Kelly just opened a frozen yogurt bar called BOOM Yogurt Bar in their hometown of Boulder, Colo. Working with local food producers, BOOM features locally made ingredients and toppings like Justin’s Nut Butter, Boulder Granola and Kim and Jakes Cakes.
Touted as a food that people can feel free to indulge in more often than other desserts because of its probiotic, low-calorie, low- or non-fat, sometimes sugar-free and antioxidant-enhanced traits, many athletes figure froyo is a more healthful swap for ice cream, but how often should people indulge? The answer should depend entirely on an individual’s fitness, nutrition, weight loss or maintenance, and even financial—a medium Pinkberry original with toppings is $4.95—goals. A nutritional side-by-side comparison of three popular brands provides eye-opening information: