Many brands are promoting pink in October.
Written by: Cielestia Calbay
In October, we wear the ribbon. As part of Breast Cancer Awareness Month, brands are releasing promotions throughout the month to benefit the Breast Cancer Research Foundation and Susan G. Komen affiliates. Check out which brands are painting the town pink for the month.
Osprey is offering a special, limited-edition version of their popular women’s multisport hydration pack, the Verve 10, to benefit the Breast Cancer Fund. Four dollars off the purchase price of each pack will be donated to the cause with a minimum donation of $5,000 guaranteed by Osprey.
The North Face
The North Face has teamed up with Boarding for Breast Cancer (B4BC), a non-profit, education awareness foundation, to raise awareness of the importance of early detection through the sale of items like the Denali Jacket (pictured).
As an ongoing promotion, New Balance will contribute 5 percent of the suggested retail price of sales from its Lace Up for the Cure Collection. It guarantees a minimum donation of $500,000 each year to Susan G. Komen for the Cure through 2012. The extensive collection features everything from the New Balance 860 (pictured) to apparel and accessories.
Moving Comfort will donate $1 for every sports bra sold online on MovingComfort.com, as well as at the Rock ‘n Roll Marathon Expos and participating retailers as part of its Support Your Girls campaign. Proceeds will benefit the Feel Your Boobies foundation. To date, Moving Comfort has donated $20,000 towards breast health awareness.
The female-minded nutrition brand actively works with the Breast Cancer Fund in their efforts to find and eliminate the environmental and other preventative causes of the disease through promotions and events like its film festival, LUNAFEST, and Team LUNA Chix, its running and riding teams.
Incipio will be donating 20 percent of proceeds from all pink Incipio products sold on MyIncipio.com. Incipio is best known for its phone, computer and tablet cases, as well as the pictured iPod nano wristband case that stores your device and stays firmly attached to your wrist during your runs.
House of Air
The popular Bay Area trampoline gym is selling pink charity wristbands with all proceeds benefitting the Susan G. Komen foundation. The athletic and recreational facility hosts fitness classes, open trampoline jump time, aerial and physical training, and trampoline dodgeball.
Also supporting the B4BC is VonZipper with its Chakra Goggles 2012. When the colder, snow-filled months don’t allow for much running, hit the slopes with these minimalist goggles with UV protection and anti-fog features.