The head of the organizing committee wants a different experience than four years ago.
Let’s cut to the chase: It will be very hard to top the spectacular show that China put on in the 2008 Summer Olympics. The head of London’s Olympic Committee, Lord Sebastian Coe, says he is trying for something different.
Once a world-class middle-distance runner, Coe, who won two gold medals in his career, compares his job to running.
“It’s been a very similar mind-set to that I had as an athlete,” he said. “We were never afraid to do it differently. We were never afraid to challenge orthodoxy. That’s not the same as running headlong into risk . . . it’s just being prepared to see things slightly differently.”
But unlike Beijing, London has been hit some some severe challenges–like the worst economic crisis since the Great Depression. Coe says he is trying emphasize London’s assets (historical and cultural) to put on a show with less pomp and wattage than the 2008 Olympics.
“London in no way tried to replicate what Beijing could deliver with a high budget,” said Kevan Gosper, an International Olympic Committee member from Australia.
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