Boston Marathon To Generate $137.5 Million

  • By Duncan Larkin
  • Published Apr. 13, 2012
  • Updated Apr. 13, 2012 at 1:22 PM UTC
The Boston Marathon is very good to its host city. Photo: Getty Images

The estimated figure should be the second-highest in the marathon’s history.

The Boston Marathon is big for many reasons. It’s the oldest annual marathon; it’s got some of the best runners in the world competing. And, it’s also big in terms of money.

According to a report on the Milford Daily News’ Web site, the annual event is expected to generate $137.5 million in revenue this year. Were this to happen, the figure would be higher than any other year in the marathon’s history barring its centennial.

Over 500,000 spectators are expected to attend the race’s 116th edition. This includes 27,000 competitors.

The Greater Boston Convention & Visitors Bureau calculated the figure and says it’s equal in revenue to the city hosting other high-profile sporting venues like the NCAA Final Four.

The $137.5 figure is broken down into the following categories:

  • Athletes and guests, including at the John Hancock Sports & Fitness Expo: $92.4 million
  • Athletes’ fundraisers: $16 million
  • Spectators: $12 million
  • Event sponsors and media: $10.1 million
  • Amount raised by Boston Athletic Association: $7 million


For More: Milford Daily News

FILED UNDER: Boston Marathon / News TAGS: /

Duncan Larkin

Duncan Larkin

Duncan Larkin is the news editor at and a freelance journalist who’s been covering the sport of running for over five years. He’s run 2:32 in the marathon and won the Himalayan 100-Mile Stage Race in 2007. His first running book, RUN SIMPLE, was released last July.

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