The estimated figure should be the second-highest in the marathon’s history.
The Boston Marathon is big for many reasons. It’s the oldest annual marathon; it’s got some of the best runners in the world competing. And, it’s also big in terms of money.
According to a report on the Milford Daily News’ Web site, the annual event is expected to generate $137.5 million in revenue this year. Were this to happen, the figure would be higher than any other year in the marathon’s history barring its centennial.
Over 500,000 spectators are expected to attend the race’s 116th edition. This includes 27,000 competitors.
The Greater Boston Convention & Visitors Bureau calculated the figure and says it’s equal in revenue to the city hosting other high-profile sporting venues like the NCAA Final Four.
The $137.5 figure is broken down into the following categories:
- Athletes and guests, including at the John Hancock Sports & Fitness Expo: $92.4 million
- Athletes’ fundraisers: $16 million
- Spectators: $12 million
- Event sponsors and media: $10.1 million
- Amount raised by Boston Athletic Association: $7 million
For More: Milford Daily News