The new headman will make a base salary of $500,000 a year.
The board of directors at USA Track & Field has selected Max Siegel to serve as CEO, President and Chair Stephanie Hightower announced on Monday afternoon.
The board voted unanimously to hire Siegel after two CEO searches that took place over the course of 16 months. He will become the fourth CEO in the organization’s history when he assumes his duties on May 1 as part of a two-year contract. Chief Operating Officer Mike McNees had served as interim CEO since September, 2010.
“I am honored by the opportunity to serve as USA Track & Field’s CEO,” Siegel said in a press release. “Since I first got involved with USATF in 2009, I have been passionate about the potential for financial growth and mainstream cultural visibility. This sport has it all: charismatic stars, great stories, unmatched diversity, grassroots participation in the tens of millions, a multi-billion-dollar sporting-goods industry, and a passionate base. Connecting those dots is what the board, our staff and volunteers will work together to achieve.”
Working in various executive capacities in the sports and entertainment fields over the last 20 years, Siegel’s track record has consistently been that of financial growth and competitive success.
He previously served as President of Global Operations at Dale Earnhardt Inc., where he sold tens of millions of dollars in sponsorship; and as Senior Vice President at Sony/BMG and as President of Zomba Gospel, Tommy Boy Gospel and Verity Records, where he led one of the most profitable divisions in the Sony BMG system. As a music executive, he increased top-line revenue and reduced expenses to yield unprecedented profit in the gospel industry. He was part of the executive team overseeing the careers of stars such as Britney Spears, Justin Timberlake, and Usher.