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Timex Sponsoring Live Stream Of Boston Marathon

  • By Cielestia Calbay
  • Published Apr. 12, 2012
  • Updated Apr. 13, 2012 at 9:42 AM UTC

The race will air from 9:30 to 12:30 on UniversalSports.com.

Timex announced this week that it will sponsor Universal Sports’ live multiplatform coverage of this year’s Boston Marathon, giving viewers an all-access pass to one of the most anticipated races of the year. The marathon will stream live for free on Monday, April 16 from 9:30 a.m. to 12:30 p.m. EST on the Universal Sports Network and UniversalSports.com.

In its partnership with Universal Sports, Timex will showcase its latest GPS-enabled training watches, such as the Timex Ironman Run Trainer.

“We are excited to be the presenting sponsor of the Universal Sports’ coverage including its live online streaming of the Boston Marathon, a historic athletic event featuring the greatest endurance athletes in the world,” said Heberto Calves, vice president of marketing at Timex. “We know that training for a marathon can be incredibly challenging, and we’re proud to have a line of GPS watches that can take some of the burden off of the runners during their training and on race day.”

FILED UNDER: Boston Marathon / News TAGS: / /

Cielestia Calbay

Cielestia Calbay

Cielestia Calbay is a contributor to Competitor magazine.

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