Boston Marathon Raises Charity Record

The Boston Marathon continues to the lead the way in terms of charitable giving. Photo: CBS News

Runners in the 116th Boston Marathon raised funds for 122 non-profits.

From: Running USA

BOSTON — John Hancock’s 2012 Boston Marathon Non-Profit Program raised a record $6.8 million as part of the 116th running of the historic race in April of this year. The record total for 2012 represents a 29 percent increase over 2011’s fundraising results.

As part of John Hancock’s sponsorship of the Marathon, each year the company provides non-profits with guaranteed entry numbers (“bibs”) that enable funds to be raised for their organizations. More than 1,000 runners helped raise funds and awareness for 122 organizations this year.

As part of that total, 114 employee runners from John Hancock and parent company Manulife Financial raised nearly $200,000 in 2012, a 14 percent increase over 2011. Funds raised by employees benefited Artists for Humanity, the Boys & Girls Club of Boston, the Center for Teen Empowerment, Ron Burton Training Village and Habitat for Humanity Canada. In addition, John Hancock led a focused effort among its business partners to raise nearly $150,000 for the Myra H. Kraft Giving Back Scholarship Fund at the Boys & Girls Club of Boston.

“Our employees are a source of pride each year as they dedicate their running to benefit our community partners,” said James R. Boyle, President of John Hancock. “We are especially proud our Boston Marathon principal sponsorship made it possible for so many individuals to raise money and awareness to support great causes throughout greater Boston.”

Among the organizations benefitting from the 2012 program were MassGeneral Hospital for Children, Boston Children’s Hospital, Tufts University, Boston Medical Center, Massachusetts Eye & Ear Infirmary, the Hoyt Foundation, Horizons for Homeless Children, and Perkins School for the Blind

“Each year countless individuals in Boston and beyond are touched in many ways, large and small, by John Hancock’s Boston Marathon Non-Profit program. At Mass General, this important funding has supported programs that enhance the quality of care for our youngest cancer patients and fuel innovative research focused on finding better cancer treatments and cures. We are grateful for John Hancock’s generosity and the hope it offers to the children and families we serve,” said Peter L. Slavin, MD, President, Massachusetts General Hospital.

This year, for the first time, John Hancock utilized a centralized online fundraising platform for its program through a partnership with CrowdRise™, an innovative online fundraising web site for individuals, charities and events.

2012 marks the 27th year of John Hancock’s landmark sponsorship of the legendary Boston Marathon and also the 150th anniversary of the founding of the Company. John Hancock is committed to its long-standing partnership with the Boston Athletic Association to support one of the world’s premier sporting events. Over the past 27 years, the official B.A.A. Charity program and John Hancock’s own Non-Profit Program have combined to raise more than $150 million for community based organizations.

As a result of John Hancock’s primary sponsorship, the Marathon has also brought years of economic benefits to the greater Boston region. In 2012, the Marathon brought an estimated $137.5 million in spending impact to the Greater Boston region, according to the Greater Boston Convention & Visitor Bureau.

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