Bring Back The Mile Launches Anniversary Contest

$359 Running Warehouse gift certificate for the winning video or photo to be featured in BBTM’s #IAMTHEMILE anniversary video.

SANTA BARBARA, Calif. – Bring Back the Mile launched on January 18, 2012 with a video and a cardboard sign that read “I am the Mile”. BBTM’s mission is to elevate and celebrate one of the most iconic events in sport, the Mile, and also to replace the misfit 1600 meters at the U.S. high school level, a distance that falls nine meters short of prep athletes’ dreams.

Over the past year we have connected with Mile Maniacs and fans all across the country and the world, including Sandwich High School in Massachusetts, as well as professional Milers such as 2012 Olympic silver medalist Leo Manzano and Team USA Minnesota’s Gabriele Anderson, who have supported us throughout the year. And we have been humbled by the support of the legends such as Jim Ryun, who engages our youth in our favorite sport through its marquee event — the Mile.

To honor all of those people who have joined and supported BBTM in Year One, we are launching the #IAMTHEMILE Anniversary Video Contest. This is your chance to be an internet star, get featured on, and win some great prizes including a grand prize $359 gift certificate from Running Warehouse and four $35.94 runner-up gift certificates. Here’s the low-down:

Lap 1: Grab your favorite piece of cardboard and write “I (WE) AM THE MILE” in addition to anything else you’d like. Make it your own. Have fun!

Lap 2: Submit a photo of yourself, team, family or even pets at or emailing You may also submit via, Twitter and Instagram using the hashtag #IAMTHEMILE.
• Photos recommended in landscape mode (horizontal)
• Most mobile smartphone photos are acceptable.

Lap 3: Submit a video of yourself, team, family or even pets at You must link directly from YouTube, Vimeo or other video hosting services including Facebook. You may also share the video using the hashtag #IAMTHEMILE
• Video length no longer than 30 seconds
• Videos must be shot in landscape mode (horizontal).
• Mobile videos via iPhones and most Android phones are acceptable (minimum 720 HD recommended such as rear camera on iPhone 4 or above).

Lap 4: Submissions must be received by January 20, 2013 at 2:31PM EST.

Every accepted photo and video submission will receive an “I AM THE MILE” wristband.

Every photo or video selected to be in the BBTM anniversary video will receive an “I AM THE MILE” t-shirt in addition to the wristband.

The favorite photo or video will receive a $359 gift certificate from Running Warehouse. Four runner-ups will receive a $35.94 gift certificate. The video will appear on both and

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