Miami Marathon’s Monumental Economic Impact

Photo: Running USA

Over $50 million was generated last year.

From: Running USA

MIAMI — The 10th anniversary ING Miami Marathon and Half Marathon®, South Florida’s largest marathon, generated $52.2 million in total economic impact for the city of Miami and Miami-Dade County in 2012 according to a study just released by the Sport Industry Research Center (SIRC). The 3-day weekend event, held during the last weekend in January, features races including a 5K, half marathon, and marathon; the event also boasts one of the largest health and fitness expos in the region drawing over 40,000 visitors and participants to the Miami Beach Convention Center for the two days leading up to the race.

The economic impact generated by the ING Miami Marathon® represented a 26.3% increase from 2011′s event. The increase can be attributed to the increase in individual spending by international visitors and an increase in the number of non-local participants.

“The event has become one of Miami’s top tourism events for Latin American and Caribbean tourists as we continue to work closely with our corporate partners to attract the International traveler in order to further cement the ING Miami Marathon’s reputation as the leading running event of the Americas,” said Frankie Ruiz, US Road Sports Chief Running Officer.

 

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