Boston Magazine plans to make the cover of its May issue into a poster.
Boston Magazine was just days away from shipping its May issue when the April 15 bombings at the Boston Marathon occurred and wanted to do something special to honor the victims, runners, first-responders and law enforcement officials. While Sports Illustrated chose to run a cover photo depicted the moment of horror, Boston Magazine took a different approach. It asked runners to stop by their office and drop off their running shoes for what they hoped would be a stunning cover concept.
“We quickly realized that we were going to have to scrap the cover that we’d already finished and start over,” the magazine’s editor in chief John Wolfson wrote in a blog post. ”We were also going to have to replace one of the feature stories in the issue with something about the bombings. And we were going to have to pull that off in about three days.”
Although they strangely opted to shoot the image in New York — by renowned photographer Mitchell Feinberg — and not Boston, the shoot captured perfectly what they had hoped.
“To me the cover is about two things: perseverance and unity,” Wolfson said. “By itself, each shoe in the photograph is tiny, battered, and ordinary. Together, though, they create something beautiful, powerful, and inspirational. Remove just one shoe and you begin to diminish, in some small way, the overall effect. Collectively, they are the perfect symbol for Boston, and for our response to the bombings.”
The magazine hits newsstands on Friday. Plans are in the works to create a poster of the cover and all proceeds from the sales will go to The One Fund—Boston. To inquire about posters, send an email to email@example.com.
For more: Boston Magazine