Run Now Coalition Launched established to encourage donations and running resilience following Boston tragedy. established to encourage donations and running resilience following Boston tragedy.

SAN DIEGO – Organizations representing all facets of the running industry rallied behind Boston and the national running community to form Run Now. Run Now is an industry coalition which will support recovery from the Boston tragedy and support fundraising for The One Fund Boston.

In the wake of the tragedy on Patriots Day 2013, Run Now assembles running industry partners and competitors alike to call on runners at every level to recommit to the spirit of running and to be inspired to donate, participate and share experiences. The Run Now initial launch partners include Competitor Group, U.S. Road Sports & Entertainment Group, Brooks Sports, MapMyFitness, Transamerica Life Insurance Company, Running Specialty Group and the Independent Running Retailers Association (IRRA).

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The Run Now coalition has launched The website will become the hub of information on volunteering, participating and sharing all of the activities that demonstrate the solidarity of the running community.

Other components of the movement include:

• Pledging free race entries to 4,500 Boston Marathon participants diverted prior to the finish.
• Raising $1 million for The One Fund Boston by National Running Day on June 5, 2013.
• Offering more than 100,000 ‘Run Now – Boston 04.15.2013’ tribute wristbands to runners at upcoming marathons and at specialty running retailers across the country. The One Fund Boston will receive 100% of the proceeds for those affected by the tragedy.

Comments from Industry Leadership:

“As runners ourselves, we share in a community that is resilient, passionate, strong, united and energized, even at a time of such unimaginable tragedy. The overwhelming outcry at the tragedy among runners inspired the industry to form this coalition,” said Scott Dickey, CEO of Competitor Group. “This week, terrorists attacked runners and in doing so attacked our running community. Run Now shows that our community and the running spirit is stronger than any terrorists’ evil intentions. We are determined to maintain the enduring and celebratory achievement of participating in running events. If there was ever a time to run, Run Now.”

“We can’t make sense of this senseless event and are heartbroken by the impact on so many victims and their families,” said Jim Weber, CEO of Brooks Running Company. “At the same time, we are moved by the inspiring stories and acts of kindness by runners and community members in Boston and beyond.  We view this collective effort as the most appropriate way to memorialize those lost and inspire everyone to focus on the good we can accomplish together.”

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“The running community is a family, and families look out for each other. It is with great pride that US Road Sports & Entertainment Group and our family takes on this challenge. The financial commitment is really just a fraction of the commitment that the world wide family of runners demonstrates on a daily basis. We are thrilled to have the Salt Lake City Marathon as the kick-off to this wonderful endeavor,” said Peter Handy, Founder and Managing Partner of US Road Sports & Entertainment Group.

“The IRRA is proud to endorse Run Now,” Parker Karnan, Executive Director of the IRRA. “Our independent running retailers across the country run towards challenges not away from them. Run Now embodies our resolve and illustrates that running is an expression of our freedom.”

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