The industry continues to show massive growth.
Every year, the organization Running USA publishes its “State of the Sport,” a temperature gauge of sorts to account for running’s fitness the year prior.
According to the most recent report, 2012 was another year of record growth in the industry.
“Millions of Americans, from young to old, serious to novice, thrill-seeker to the color-inspired, spent billions of dollars for shoes, apparel, gear and event expenses while participating in running events at record levels,” the Website states.
Another important factoid from the report is the blend of vacationing and racing.”According to Running USA’s National Runner Survey, more than 66 percent of core runners were likely to travel overnight for a running event in the next 12 months,” the article states. “For those who had traveled recently, they reported spending an average of $441 on air transportation, $310 on housing, $139 on food, $116 on ground transportation and $174 on miscellaneous expenditures.”
One downturn in the industry is the amount of charitable giving. From 2011 to 2012, there was a 1.2 percent decrease in donations among the top-3o running charities.