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Atlanta Track Club Announces NFL Partnership

  • By Duncan Larkin
  • Published Aug. 26, 2013
  • Updated Aug. 26, 2013 at 10:57 AM UTC

Two new races seek to promote health and fitness in the Atlanta community.

Georgia-based football fans take note: According a release on Running USA, the Atlanta Track Club has announced a partnership with the NFL’s Atlanta Falcons in an effort to promote health and fitness in the Atlanta community.

This partnership will manifest itself through the Back to Football Run 5K and Play 60 Fun Run on Saturday, Sept. 14 at the Georgia Dome where the Falcons play.

“We are happy to partner with the Atlanta Track Club in this League wide initiative,” said Jim Smith, the Falcons’ Senior Vice President for Sales and Marketing. “We encourage and support health and wellness and are excited to give runners throughout Georgia an opportunity to participate in the Falcons Back to Football Run.”

Sue Payne, the Atlanta Track Club’s Executive Director, affirmed Smith’s statement.

“Promoting health and fitness in the Atlanta community is one of Atlanta Track Club’s top priorities, and we are thrilled to team up with the Atlanta Falcons to do just that through the Back to Football Run 5K and Play 60 Fun Run,” she said.

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Duncan Larkin

Duncan Larkin

Duncan Larkin is the news editor at Competitor.com and a freelance journalist who’s been covering the sport of running for over five years. He’s run 2:32 in the marathon and won the Himalayan 100-Mile Stage Race in 2007. His first running book, RUN SIMPLE, was released last July.

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