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sponsored: #RUNNOVATION – Competition Versus Experience

  • By Competitor.com
  • Published Sep. 11, 2013
  • Updated Sep. 11, 2013 at 11:42 AM UTC

elvis

This is Runnovation.

Now racing is all about the experience. Pre-race expos (like the one pictured above), informative talks, a festival atmosphere and bands along the course, costumes and finish-line parties are just a few of the aspects that make a race an event to remember. Much like the Elvis hairdos being sported above, today’s races are business in the front and a party in the back.

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FILED UNDER: Runnovation

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