This is Runnovation.
Races have evolved from being all about fast times to meeting needs of a diverse group of racers. While there are still plenty of jack rabbits gunning for the top spot, more racers are after good times instead of fast times (as in the journey at the Rock ‘n’ Roll Seattle Marathon and ½, pictured). In 2012 the median time for men was 4:17:43 and 4:42:48 for women.
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