This is Runnovation.
Yes, someone still comes in first, but now, when it comes to race bling, everyone is a winner! Racers decorate cubicles, rearview mirrors and display racks with race hardware. The market is also full of fun lifestyle products, from 13.1 bumper stickers and clothing to 26.2 jewelry and housewares, letting runners pick the method for sharing their running passion.
FILED UNDER: Runnovation