Organizers expect $11 million to $14 million less will be raised this year.
Despite numerous press releases about the amount of money raised for marathon charities, the New York Times is reporting that the booming years for donations may be ending, specific to the ING New York City Marathon.
One example of this is YAI, a nonprofit that assists people with developmental disabilities. Last year, YAI raised $113,000 through the New York City Marathon, but this year donations are down to $16,000 and just five runners are wearing bibs for the charity.
“It’s been a tough year, to say the least,” said Alyssa Franklin, YAI’s manager of individual giving and donor communications. “I’m worried we could actually lose money this year.”
Even Team in Training, one of the marathon’s largest charities, has experienced a decline in support with over 100 fewer runners taking part.
Overall, New York Marathon organizers predict $11 million to $14 million less will be raised this year.
“What’s unprecedented is being at this point in time and everything is not sold out,” said New York Road Runner CEO Mary Wittenberg regarding charity spots for the race.
For More: The New York Times