Under Armour Acquires MapMyFitness, Joins Digital Space

MapMyFitness allows users to track their workouts, meals and training plans. Photo: Competitor.com

The deal will enhance Under Armour’s presence in the digital world.

Sports performance brand Under Armour has acquired MapMyFitness, which includes MapMyRun and MapMyRide, it was announced Thursday.

The deal will help Under Armour add more depth to its digital capability, as the Baltimore-based company will offer an improved training experience for athletes using the technology of MapMyFitness.

MapMyFitness will continue to operate at its Austin, Texas headquarters.

“MapMyFitness has engaged and built a global community, making advanced training tools more accessible through our web and mobile platforms,” MapMyFitness co-founder and CEO Robin Thurston said in a press release. “The combination of Under Armour’s powerful commitment to athletes and innovation and our connected fitness technology allows us to better serve the needs of athletes around the world.”

Under Armour founder and CEO Kevin Plank said his company’s acquisition will improve its place in the digital world.

“We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes,” Plank said. “Innovation has always been at the core of our company, and now we are better positioned to design open, digital products for the athlete of tomorrow and become more proactive in providing solutions that will help people across the world lead healthier lifestyles.”

The MapMyFitness products, which are in the form of mobile apps and a website, allow users to track their workouts, meals and training plans. The mobile apps have a GPS component that records the distance of running and cycling workouts.

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