‘Mob’ Events Gaining In Popularity

A survey found that the “fun factor” is a major draw. 

What follows is an excerpt from a release posted on the Running USA Web site.

SAN DIEGO – ACTIVE Network™, the leader in cloud-based Activity and Participant Management™ solutions, today released its second survey results about the habits of those who participate in Mob™ events. Mob events are characterized as hyper-social, experiential events, which continued to gain momentum through 2013. The survey panel was made up of 1200+ members of the ACTIVE.com endurance community, representing a segment of endurance athletes who participate in a variety of events such as triathlons, marathons, and other traditional running distances, as well as Mob events.

Among the key findings in the 2013 Mob survey:

  • Continued interest in Mob events, with 86% of those surveyed planning to participate in Mob events in 2014 – and more than half (64%) specify they plan to participate in 1 to 2 events in the next year.
  • 82% of those surveyed cite the “fun factor” of Mob events as motivation to participate.
  • Role of social media to drive awareness of events is up 17% year-over-year.
  • Unprecedented growth in emerging Mob events, with ‘paint runs’ up by 300% year-over-year (gaining in popularity next to ‘mud runs’ and ‘obstacle races’).
  • The importance of keeping events fresh is underscored by the 15% year-over-year decrease in participants planning to participate in the same event.

Additionally, there is a strong response to team participation, with a 25% year-over-year increase. As a result, ACTIVE has launched a new feature supporting this growing trend. Within ACTIVE’s race management software, event directors can enable the Team Functionality and now allow team captains to pre-pay and manage a set number of spots for an event

For More: Running USA

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