The Very Best Running Stores In America 2013

Sole Sports Running Zone

Tempe, Ariz.
Established: 2007
Primary owner: Lance Muzslay and Karen Seymour

Total space (all stores): 7,600 square feet

Lance Muzslay made a name for himself as a professional triathlete with a successful track record at the Ironman World Championships in Hawaii. But upon retiring, he’s built a successful business on the passion for endurance sports he shares with all of his customers at his three Sole Sports locations in the greater Phoenix area.

Muzslay works to make sure his stores are at the forefront of the local running communities. That ranges from simple outreach efforts, group runs and free clinics to special shopping days or extended store hours for a running group, club or team.

Muzslay’s crew also puts on fun social events on a regular basis, including runs from breweries and other local businesses, point-to-point runs between the stores and trail runs through the desert.

“We do everything in our power to make sure our stores are the hubs of their respective communities,” he says. “We strive to foster an unassuming environment so that everyone who walks in the door feels like they are part of our Sole Sports family and that they belong there.”

Did you know? Muzslay has raced 20 Ironman triathlons and never finished slower than 10 hours. He boasts a PR of 8:45 at Ironman Australia in 2002.

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