B.A.A. Launches Boston Marathon World Run App

The goal is to build a community of virtual runners and fans from all over the world.

Earlier today, the B.A.A. (Boston Athletic Association) launched the Boston Marathon World Run app that virtually connects runners around the world and their social networks with the 2014 Boston Marathon. The mobile app, available on AppleAndroid, and also on their website, allows runners to participate in the athletic spirit of the event regardless of ability or geography.

Participants, whether individually or in teams, will be logging miles alongside past champions and elite athletes and can achieve their self-determined running goals by April 21 to receive bib numbers and digital training and finisher badges. Boston Marathon World Run encourages runners to contribute to One Fund Boston through voluntary online contributions, which will be updated in real time.

“We’ve seen a tremendous outpouring of support and a high-level of interest in participating this year,” Tom Grilk, executive director, Boston Athletic Association said in a release. “While we were able to increase our field size by 9,000 to 36,000 runners, we can only physically accommodate so many runners on the course and we were nowhere near meeting demand. Through technology, we wanted to create something that engendered that same sense of community and resiliency as the race itself, ensuring that no one would be denied the chance to have their own 2014 Boston Marathon experience. The app does just that.”

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The goal of the app is to build a community of virtual runners and fans from all over the world who can participate, donate, post pictures and videos, and interact with one another in real time.

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