First major sponsor of BBTM campaign to elevate, celebrate iconic distance.
SANTA BARBARA, Calif. — Bring Back the Mile, the national campaign to elevate and celebrate the iconic distance, has announced Hoka One One as a BBTM sponsor. Hoka One One, with its revolutionary shoe design, is expanding beyond the ultra and trail running market.
“We heartily welcome Hoka One One as our first major Bring Back the Mile sponsor,” said BBTM Founder Ryan Lamppa. “We are excited about this partnership as together we share a common vision and passion for the Mile and for celebrating the sport and athletes of all abilities. Go Mile!”
“Hoka One One is a shoe for everyone, whether you are on your first Mile or going after a sub-4 minute Mile,” stated President of Hoka One One Jim Van Dine. “We look forward to working with BBTM and together promoting the storied distance. I fondly remember my quest to break five minutes in the Mile as a junior high school athlete and that initial goal set me on a path to have a successful running and professional career.”
In addition to the BBTM sponsorship, Hoka One One is sponsoring a number of athletes, including Nicole Schappert (Mile PR 4:30.65) and Mike Rutt (Mile PR 3:57.18) of the NJ/NY Track Club as well as 2013 USA Masters Road Mile champion and 2008 Olympian Magdalena Lewy Boulet.