New Running Store Breaks The Mold

The newest Boulder Running Company store officially opened on April 3 in the Cherry Creek shopping district of Denver with great fanfare amid a VIP party that included former Olympic runners, a best-selling running author, a reigning world champion hurdler and dozens of running industry movers and shakers. But the talk of the night centered on the size of the store (17,000 square feet!) and some of the store’s unique features—most notably the custom-painted floor, the Camelbak hydration bar, the huge community room, the Nathan-sponsored water bottle fill-up tap just inside the front door, the enormous replica of a Hoka One One Conquest shoe, the onsite physical therapy practice and the laboratory-grade force plate treadmill in the Saucony Stride Lab. (It’s one of only a dozen force plate treadmills in North America and the first one ever put into a retail store.) The store is the fourth Boulder Running Company store and the 50th store owned by the Denver-based Running Specialty Group, which is headquartered two blocks away. Believe it or not, the store is actually temporary. The building it occupies is slated to be demolished in a few years and replaced with a new building, which means RSG will have to find a new space to put its flagship store. (Most of the features were designed to be easily moved, except, of course, for the high-end treadmill, which will likely have to be completely deconstructed and rebuilt.) Scroll through the images below to get a glimpse inside the store.



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