Strava Launches Routes Feature For Mobile App

The updated Strava app contains an interactive maps feature. Photo: Strava

The San Francisco-based company will pull from its library of routes for the new tool.

Strava, the online training tool for runners and cyclists that allows athletes to “compete” against each other through segments, has added a maps feature to to its mobile app as the company tries to strengthen its foothold on the market.

The feature uses the Route Builder tool the San Francisco-based company launched last fall. Since then, runners and cyclists have been plotting—and saving—routes of varying distances on the Strava platform. Now that the company has a library of routes, it has unveiled a new feature for its app that is available in the iTunes store and Google Play.

“Since the debut of our Route Builder tool last fall hundreds of thousands of routes have been created on Strava,” said Alex Mather, Strava’s vice president of product and user experience, in a press release. “Now our members can plan new places to run and ride and explore them with confidence using our mobile app.”

The updated app will allow runners and cyclists to choose a pre-loaded route from the Strava library and simply follow the route via their cell phone. The phone’s GPS matches up with Strava so it knows exactly where the athlete is.

The Route Builder feature, according to the press release, can also suggest routes based on an athlete’s location and preferences.

The app is free to download. Users can also purchase Strava Premium, which offers in-depth analysis, instant results, members-only rewards and more for $6 per month or $50 per year.

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