The 2014 Boston Marathon champion will take on a variety of duties in his new role.
Meb Keflezighi has a new title to go along with his recently earned distinction of being a Boston Marathon champion: Vice President of Running at Competitor Group. (Note: Competitor Group owns Competitor magazine and Competitor.com.)
“I am thrilled to join the CGI team at such an exciting time of growth,” said Keflezighi, who became the first American man to win the Boston Marathon in more than 30 years in April. “Now that I’ve relocated back to San Diego from Mammoth Lakes, I look forward to working with everyone at CGI and sharing my story and my love for our sport with so many runners around the world.
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As the VP of Running for CGI, Keflezighi will make regular contributions to Competitor magazine and Competitor.com, help develop training plans for runners, support the company’s sales team and make appearances at the company’s events.
“I’m excited to work with the talented staff at CGI to develop training plans and social media content to help millions of runners ‘Run to Win’—which doesn’t always mean first place, it means getting the best out of yourself.”
Keflezighi’s Boston victory came five years after he won the New York City Marathon and it was the first time an American man had won the race since 1983. He also won a silver medal in the 2004 Olympic marathon and finished fourth at the London Games.
“Meb’s appointment as VP of Running is another tremendous milestone for CGI,” Competitor Group CEO David Abeles said. “We were looking for someone with energy, experience and a passion for the sport to power CGI to higher levels of success. We are confident that Meb’s proven ability to inspire and motivate runners of all levels will get us there. We’re pleased to welcome him to our team, where he will play a key role working with our event managers, developing training content, interacting with our runners at Rock ‘n’ Roll events, creating social media promotions and much more. It is critical that we are completely authentic in everything we do in running and who better to ensure that than Meb, one of the most unique people and authentic runners the world has ever seen.”