Iceburg USA, a subsidiary of Icebug Sweden and a leader in traction footwear has opened its first official test center in North America at the obstacle course racing facility, Shale Hill Adventure Farm, in Benson, Vt.
Open to the public, the facilities at Shale Hill, owned by veteran obstacle course racing innovators Rob and Jill Butler, include training and race courses along with newly opened Iceburg retail concept shop for consumers to test and purchase the brand’s latest innovations.
Icebug’s Shale Hill testing center will feature a full selection of the brand’s shoes designed for running and outdoor adventuring including designs specifically suited for OCR and trail running. Consumers who visit the facility will be able to test shoes free of charge and purchase footwear directly at the onsite retail concept shop housing Icebug’s complete collection of footwear and insoles.
Shale Hill will also act as one of Icebug’s U.S.-based training centers for its team of professional athletes including adventure racers, mountain climbers, obstacle course racers and triathletes. And effective immediately, Icebug is the official event sponsor of all Shale Hill events.
In addition to the testing center at Shale Hill, Icebug has plans to roll out more sites throughout the U.S. including a newly opened center at Skinny Raven Sports in Anchorage, Alaska, which now features a full collection of Icebug footwear available for onsite consumer testing.
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