After running an unofficial world record of 4 minutes and 51.9 seconds for the beer mile on Tuesday night (video embedded above), 22-year-old Lewis Kent announced he had signed a two-year shoe and apparel deal with Brooks Running—the first known sponsorship of its kind—according to ESPN’s Darren Rovell.
“It’s pretty surreal,” Kent, a student at the University of Western Ontario, told Rovell on Wednesday. “I’ve always liked to run and drink beer, but I never thought I would be considered world class for doing both.”
Terms of the deal were not disclosed but it does include bonuses for some of the biggest beer mile events, including FloTrack’s World Beer Mile Championships, which will be held on Dec. 1 in Austin, Texas. After running a world record of 4:55.78 on August 7, Kent ran 5:07 and change to win the World Beer Mile Classic in San Francisco on August 22, which spurred conversations with Brooks regarding a sponsorship deal.
“I’m on top of the world,” Kent said after his win in August. “This means everything to me!”
And now those wins will pay off even more in the future.
PHOTOS: 2015 Beer Mile World Classic