Under Armour Releases Smart Running Shoe Line Powered by MapMyRun

 

Under Armour is stepping up their running shoe game and has announced their first line of smart shoes or “connected footwear” called the UA Record Equipped. The line consists of three new Under Armour running shoe styles—SpeedForm Gemini 3 RE, SpeedForm Velociti RE, and SpeedForm Europa RE—that are exclusively powered by MapMyRun and the Under Armour mobile app. It’s also an extension of the brand’s first smart shoe, the UA SpeedForm Gemini 2 RE, released earlier this year.

Each UA Record Equipped shoe has a smart feature within the footwear that extends the tracking capability of MapMyRun by providing detailed workout stats, such as cadence, real-time pace information, and the mileage lifetime of the shoe. However, not only does the feature make live tracking available, it can also measure the wearer’s muscular fatigue level before he or she even gets started by performing the Jump Test. How it works: Once connected to MapMyRun the technology embedded in the shoes will measure and average the air time of a sequence of jumps as an indicator of muscle fatigue. This helps track an athlete’s recovery status over time and provides guidance on how to alter the intensity of a workout.

“We are taking a scientific approach to recovery that is directly utilizing real-time data from your body to determine what level of workout you should execute to guide your training,” said Mike Lee, chief digital officer at Under Armour, in a press release. “We know one of the biggest problems runners face is pushing through pain and fatigue, leading to injury. The Jump Test in MapMyRun is a critical first step for runners and will help avoid the ‘training hangover’ many athletes face by giving them awareness into their ability to perform.”

The entire UA Record Equipped running shoe line will become available for pre-order on Jan. 5, and includes an MVP subscription to MapMyRun with access to training plans, audio coaching, live tracking and advanced analytics.

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