As part of Adidas’ “Why I Run Portland” movement, the athletic company passed out free pairs of their performance BOOST and BOUNCE footwear to runners of Portland, Ore., for getting outside and braving the record freezing temps last week.
Adidas representatives drove around in colorful Adidas vans, hitting up popular Portland running spots, including Mt. Tabor, Eastbank Esplanade and Washington Park, where runners were able to try on pairs of the Ultra BOOST, Uncaged, Pure BOOST X, or AlphaBOUNCE styles. In exchange for a new free pair of Adidas running shoes, runners could either choose to donate their current pairs to the Boys & Girls Club of Portland or ship them back home.
Adidas officials said this is their way of thanking local runners who are sticking to their fitness goals and New Year’s resolutions regardless of the weather. “Thank you for running, Portland. You braved the cold, we brought the heat,” was the brand’s message for the day.