Picky Bars just debuted their newest flavor, and did so by releasing this incredibly cute video ad. Jesse Thomas, one of the founders of the Oregon-based energy bar company and professional triathlete, appears in the ad with his young son, Jude, who grabs the new bar and runs off with it while performing a myriad of outdoor sports. Meanwhile, the giggling youngster is chased by a cyclist, climber, skier, and then finally caught in the arms of his father. It’s a clever visual for the new flavor’s name, “Chai and Catch Me,” in which Jude adorably repeats throughout the video.
The ingredients and recipe for Chai and Catch Me were hand-selected and crafted by co-founder Lauren Fleshman. The new flavor contains a blend of hazelnut and almond butter in the base with sweet additions of maple and vanilla that are balanced by chai-inspired spices (cloves, black pepper, nutmeg, cardamom, cinnamon, ginger), which also boast a host of anti-inflammatory, antioxidant, and digestive properties.
The final product is now available online at pickybars.com and will soon be available in select Picky Bars retail locations, including REI, and other natural grocery and sports specialty retailers across the country.