In the final days leading up to the 2017 Boston Marathon, local running brand, Tracksmith, will be opening their first retail store, the Trackhouse, on April 13. The still young yet rapidly growing brand, launched in 2014 by founder and CEO Matt Taylor, has become the epitome of classic New England running culture that makes it only fitting for the store’s grand opening to coincide with the region’s most iconic and historic marathon.
Just steps from the Boston Marathon finish line, the Trackhouse will permanently (in the past, Tracksmith has built temporary pop-up stores during race weekend) reside at 285 Newbury Street, and become a community hub for runners. Alongside the brand’s full collection of athletic apparel and accessories, the Trackhouse will feature a runner’s lounge, live race streaming, training groups and a library.
“We want to create the running store of the future, embodying the energy and zeal of the great hangouts that originally made Boston a world class running city,” Taylor said in an announcement about the store opening. “Runners are often thought of as solitary athletes pounding out their miles at dawn, but there’s a huge community aspect as well, bound by the shared experience of training and racing. With the Trackhouse, we hope to provide a physical and experiential platform for runners to connect and celebrate the world’s greatest sport.”
In the hopes of providing more resources to an already thriving running community in Boston, The Trackhouse will offer runners several services, including product testing, bag check, a racing library stocked with performance-based literature, and free beverages. Runners will also have the opportunity to interface with the brand’s product team and to join them for daily runs.
To kick off the store’s grand opening, the Trackhouse will also host several events throughout marathon weekend—from an exclusive sushi dinner with renowned Olympian and sushi chef Michael Stember, to shakeout runs and informational panels with special guests in between, to a final Boston Marathon viewing party that includes prizes for first-place marathon finishers. For more info on attending these events, visit: tracksmith.com/trackhouse.
Not only will the Trackhouse be a new experiential community space for runners, though, it will also be home to the new Tracksmith office headquarters, which used to reside in Wellesley, Mass.
“After three years in Wellesley at the halfway point of the marathon, it seems only fitting that our next move would be 13 miles down the course,” said Taylor.