Adidas’ Limited-Edition Boston Trainers Are Here

Adidas unveils its 2018 Boston Marathon limited-edition trainers with the redesigned Adizero Boston 7. Source: Adidas

This morning, Adidas unveiled its newly-redesigned adizero Boston 7 as part of its 2018 Boston Marathon® LTD edition footwear collection. The neutral trainer comes in the Boston Athletic Association’s blue and yellow iconic colorways and was crafted to offer lightweight support, comfort and cushioning for training runs. On its heel are Boston Marathon unicorns and the official B.A.A. logo on the tongue while the removable sock liners include the city’s landmarks.

“Becoming faster is an incremental, painstakingly detailed process and that insight was the inspiration behind every design detail,” said Jim Jennings, running category director for adidas. “The new adizero Boston 7 is for the discerning runner who demands consistency, credibility and craftsmanship.”

Adidas Boston
Source: Adidas

To improve on its previous trainers, adidas focused on making a faster shoe with more versatile and supportive materials that still offered the same fit and feel as their predecessor. For its forefoot, adidas used its lightest-engineered mesh for added breathability and light mesh on the quarter and heel to reduce weight. Based on insights from ARAMIS’ motion-capture testing, the tongue and heel have also been redesigned and a symmetrical energy rail works with Boost to increase stability. The shoe’s Stretchweb Continental rubber outsole provides superior grip and adapts to every foot strike.

Adidas Boston
Source: Boston

“Becoming faster is an incremental, painstakingly detailed process and that insight was the inspiration behind every design detail,” said Jim Jennings, running category director for adidas. “The new adizero Boston 7 is for the discerning runner who demands consistency, credibility and craftsmanship.”

The adizero Boston 7 2018 Boston Marathon edition will be available starting March 23 for $120 at adidas.com, Boston Marathon adidas RunBase and at the 2018 John Hancock Sports & Fitness Expo starting April 13. Additional colorways will be available in June.

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