Tip #5: Use the Event for Cause Awareness
One good element of a race is that it is a visible manifestation of fundraising and fitness in action! Don’t be afraid to promote the event on social media by creating a Facebook or Instagram page dedicated to the race. Also reach out to local press for coverage. Not only will you be raising money for the charity, but you’ll also bring awareness to the cause for all those racing, spectating or supporting. “Simply stated, anytime there is a race for a charitable cause, it’s a win-win for all involved,” Kohler said.
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