The pot is $30,000 spread across the top-five Americans.
Competitor editor-in-chief Brian Metzler wins Contributor of the Year.
Interested runners can help raise money for the Children's Miracle Network Hospitals.
The money is to assist with recovery efforts from Hurricane Sandy.
The inaugural race offers a $10,000 prize purse.
Working in the medical field forces this runner to get her workouts in long before the sun comes up.
The 51-year-old started running the 13.1-mile races last year.
An increasing number of runners want to push themselves more than 26.2 miles.
It was his tenth victory in that race.
The Massachusetts company extends its global image with the new deal.